Fantasy Physiques is a personal training service based in Adelaide with a now world-wide presence. They sell fitness programs globally, offering every level of training commitment from simple instructional e-books to fully fleshed-out training programs and personalised coaching plans.
We worked with Fantasy Physiques to establish a business plan, a product strategy, and elite branding that would take their products to a global market.
We established that in order for them to gain the furthest reach they would need to create scalable e-products for global distribution in the form of PDF fitness programs, nutrition plans, and workout guides.
Once the strategy was consolidated we got to work creating bold, audacious branding with mass appeal.